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Nike's Marketing Strategy



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The Nike campaign launched in March featuring a global sporting star and an emotionally charged personal story to grab the attention of the viewer. The surreal and authentic interplay between the young athletes and the famous stars, along with the use of tears and other common themes, make the Nike campaign a standout. Nike's campaign creates a genuine connection between stars and athletes, which is something that many sports-related campaigns do.

Although it might alienate some US consumers, the campaign is likely to continue its success in the long-term. Brand loyalty is crucial to growing sales, and Nike was able to build it in record time. Nike also used trusted long-term partners in order to create an ad that was relevant to its core audience. The end result was an ad which tapped into the core values and needs of its audience. It also has an unbeatable brand image.


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Despite the controversy over the ad, the campaign has gained worldwide acclaim. Its inclusion as well as technical mastery earned it praise from a range of media including CNN Business, It's Nice That, and It's Nice That. Ava DuVernay, a celebrity who appeared in the campaign, has given it positive reviews. The ad has been endorsed by a number of celebrities who cited its message and example as an example how brands can help the planet.


The Nike ad has divided the audience into two camps: those that claim it is anti-American and those calling for a boycott. The campaign has been a success for Nike, and despite some negative reviews, it has shown that advertising campaigns can be both controversial and powerful. The company's latest advertisement shows that standing for something greater than just your bottom line can bring you success.

For its efforts to connect consumers, the Nike campaign has been widely recognized. It is a great example of this, as are the associated social media pages. Its slogan "Just do it" is an ad campaign that is both authentic and social. As symbols of both genders, a Nike shirt worn by both a man or woman and a Nike Watch worn by the latter are examples. A woman, however, does not need to be a man in order to wear the brand.


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Nike's opposite campaign targets male athletes and women. Using female athletes, the campaign draws attention to issues of dominance and sexualization among both sexes. Both genders are represented in a manner that reflects the brand's values. The message is strong and upbeat. A male athlete may appear sexy, but a female athlete runs as if she is a woman.


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External Links

coindesk.com


reuters.com


forbes.com


cnbc.com




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Nike's Marketing Strategy